Our Story

In 2020, while the world slowed down and everyone sought comfort in small, familiar joys, Julia Aspel found herself returning to something she had loved since childhood: Jellycats. Soft, whimsical, and full of personality, they had always been her escape — a tiny pocket of happiness no matter what life looked like on the outside.

But during the isolation of the pandemic, she noticed something new. She wasn’t just collecting them, she was living with them — keeping them near her desk, bringing them to the couch, and even propping them up beside her during late-night Zoom calls. They weren’t just plush toys anymore. They were emotional comfort, nostalgia with a heartbeat, and tiny reminders that softness still existed in a hard time.

One day, while joking with a friend, Julia said, “I wish I could just wear these things.”
The idea lingered.
What if softness could be… wearable?
What if comfort didn’t have to sit on your shelf — what if you could take it with you?

That spark quickly turned into sketches scattered across her bedroom floor. Julia began experimenting with fabrics, shapes, and structures, trying to blend the charm of a plush toy with the practicality of something you could actually wear. She tested textures, materials, and patterns. She learned how to sew from YouTube tutorials. She ruined half a dozen prototypes. She started again.

It became her obsession — in the best way.

Friends began asking for samples. Her early TikToks of the prototypes went viral. People weren’t just entertained… they were excited. They wanted the same comfort she had found. They wanted something soft, something expressive, something that felt like childhood but fit into adult life.

And so the brand was born — one cozy prototype at a time.

From that tiny pandemic bedroom, Julia built a community of people who wanted to wear joy, hug nostalgia, and add a little softness to their day. What started as a personal comfort project grew into a movement celebrating playfulness, coziness, and individuality.

Today, every piece we create is a reminder of why this brand exists:
To help you carry comfort everywhere you go.
To make the world just a little softer.
And to bring that Jellycat-inspired warmth into everyday life — not just as a plush on your shelf, but as something you can truly live in.

This isn’t just wearable comfort.
It’s wearable happiness.
And we’re just getting started...